Hair Artist, Educator, Entrepreneur, Visionary
Desiree Simona is a licensed professional hair artist with over 16 years of experience behind the chair. A former salon owner, mentor, educator, and extension specialist, Desiree has built her brand on authenticity, excellence, and transformation—not just in hair, but in life.
Her passion for lived-in color, blonding, and extensions is matched only by her commitment to helping others feel confident and radiant in their own skin. With an eye for detail and a heart for connection, Desiree’s work is about so much more than hair—it’s about crafting a look that reflects each client’s unique personality and lifestyle.
At just 23, Desiree opened her first salon and spent the next ten years turning it into a thriving community hub for creativity and growth. Her leadership empowered countless stylists to build successful careers, all while she maintained a full book of loyal clients. As her vision evolved, Desiree made the bold decision to sell her salon and pursue new dreams—including relocating to Florida and expanding her reach as both a stylist and educator.
Known for her magnetic personality and powerful communication skills, Desiree built her success almost entirely through organic social media growth and word of mouth. Her story is proof that with consistency, purpose, and drive, you can build something meaningful from the ground up.
“Helping people feel beautiful and building a business around passion has been the greatest privilege of my life.”
-Desiree Simona
Early Life & Inspiration
Desiree was born in Romania and adopted in 1991 by a loving Vermont family, where she was raised. Growing up in a small town, she developed a deep appreciation for community, connection, and hard work—values that would later shape her approach to business and life.
A proud mother of two and devoted wife, Desiree has built a life grounded in family, creativity, and purpose. When she’s not behind the chair, you’ll find her soaking up the sunshine at the beach, spending time with her loved ones (including her beloved fur babies), riding motorcycles, or chasing new adventures. She’s always seeking a balance between her passion for beauty and her love for living life to the fullest.
What’s Next
Now in Central Florida, Desiree is excited to bring her signature style to a new market. She plans to split her time between working part-time behind the chair and building her presence in the beauty industry through education, branding, and meaningful client experiences.
With her background in leadership, branding, and beauty, Desiree is more than just a hairstylist—she’s a visionary with a passion for growth, empowerment, and turning dreams into action. Her journey is still unfolding, and she’s just getting started.